Pure Advantage: A Greener New Zealand:
Pure Advantage challenges New Zealanders to seize the opportunity to build businesses that use natural resources in a sustainable way. In the first of a series of articles about innovative Kiwi businesses embracing green growth, Pure Advantage sets out its mission to advocate for a clean, green and more prosperous New Zealand.
Pure Advantage has a bold vision for New Zealand. The not-for-profit, formed by Kiwi business leaders, believes this country has a unique opportunity to lead a global shift to green growth, forging a pathway that creates wealth and skilled jobs while defending and preserving our natural environment.
A challenge with high stakes.
By embracing the commercial opportunities associated with using natural resources in a sustainable way, says Pure Advantage, we could transform New Zealand’s future. The costs of not answering this challenge, however, could be significant.
Pure Advantage was founded in 2012 by business leaders including Rob Morrison, Phillip Mills, Sir Stephen Tindall and Sir Mark Solomon. They share a strong belief in the role the private sector has to play in creating a greener, wealthier New Zealand. There is a significant opportunity, they say, to increase prosperity for all New Zealanders while protecting the environment that has played such a huge role in shaping our sense of national identity.